Welcome to Field Notes!

Job postings for GTM Engineers more than doubled in six months. Postings for Growth Strategists are surging behind them. Same operator profile underneath the labels. Different titles, identical ask. This isn’t hype. There’s real structural math underneath, and it’s worth understanding whether you’re hiring or being hired. Three forces are converging in B2B in 2026. AI is reshaping GTM team economics. Vertical AI in regulated industries is rewarding domain depth and workflow d

If lead gen feels harder than it used to, you’re not imagining it. Buyers are more selective, trust matters earlier, and generic outreach gets filtered fast. This piece looks at why the old playbook is falling short — and how credibility-first segmentation, deeper research, and smarter use of AI are changing how teams grow

Enterprise sales is a long game — and thoughtful, well-placed gifting and direct mail marketing can be the secret weapon that speeds things up without feeling forced. In a world full of "just following up" emails, you’ll be the partner they actually remember.

GTM alignment is imperative to winning in today's market. Get the inside scoop on how I built trust with sales teams that scaled revenue in big ways.

Prioritizing accounts isn’t a solo sport. It’s the start of a system. The modern B2B funnel doesn’t start with a form fill—it starts with your target list. If you're not aligned on who you're trying to reach and why they matter now, you’re just optimizing noise.

Field Notes isn’t a vanity blog or thought leadership flex. It’s a contribution—to the people doing the hard work. Founders. Marketers. Sales leaders. GTM operators trying to drive growth in noisy, regulated, high-stakes markets.