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What This Unlocks When done right, systematic account prioritization enables: More efficient pipeline creation (less time wasted on low-probability leads) Tighter campaign orchestration (marketing surrounds what sales is working) Cleaner reporting and forecasting (because focus = better signal) It becomes your GTM glue.

Field Notes isn’t a vanity blog or thought leadership flex. It’s a contribution—to the people doing the hard work. Founders. Marketers. Sales leaders. GTM operators trying to drive growth in noisy, regulated, high-stakes markets.